Sometimes this plant is labelled as Tradescantia × andersoniana ‘Blushing Bride’, and sometimes it’s labelled as Tradescantia fluminensis ‘Maiden’s Blush’. But these names actually refer to two completely different cultivars!
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Some people have suggested the plant has symptoms of a viral infection. Some have even gone as far as to claim that the plant should be quarantined or banned from sale for fear that it’s contagious. Others have grown the plant for years and report no evidence of the symptoms spreading to nearby plants.